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ROCKVILLE, Maryland., September 20, 2021 / PRNewswire / – Analysis of M&A activity in medical publishing since 2019 reveals strategic demand for continuing medical education (CME) and visualization tools that support education and health care training – this according to Global Medical Edition 2021-2025, the latest report from Simba Information.
Simba Information tracked eight agreements involving CME tools from 2019 to August 2021. This includes agreements for publishers and content providers, but also systems that can be deployed in hospitals and clinics to track and document the progress of the staff towards meeting CME requirements.
Symphony Technology Group purchased EthosCE, a healthcare learning management system, in july 2020. Likewise, HealthStream paid $ 4.5 million in december 2020 to acquire myClinicalExchange – software as a service application that enables healthcare organizations to track, manage and report the educational needs of students.
Simba also tracked five deals involving advanced visualization tools. Elsevier has made two acquisitions in this area. First, he bought 3D4Medical in November 2019, a Dublin, Irelandbased company that has created an advanced anatomy-driven 3D visualization platform used by over one million users. Then in december 2020, Elsevier purchased Shadow Health, a Floridadeveloper based on virtual simulations in nursing and health education.
Wolters Kluwer left an investment in Logical Images, a visual diagnostics resource, but will continue to partner with the company. In 2021, Afya Ltd. bought BrazilMedical Harbor’s interactive platform for anatomical study, 3D virtual dissection and analysis of medical images. In June 2021, TrueLearn acquired Picmonic, which specializes in the creation of audiovisual image mnemonics in the fields of nursing, medicine and paramedical care.
Global Medical Edition 2021-2025 describes the strategies that publishers, individually and collectively, will follow in this ever-changing environment.
Market leaders in online medical content include Wolters Kluwer and Elsevier, but many others as well. In the traditional clinical referral area, Wolters Kluwer’s Elsevier’s UpToDate and ClinicalKey compete with EBSCO’s DynaMed, Hearst’s Zynx and McGraw Hill’s AccessMedicine. Market leading drug databases include IBM’s Micromedex, Hearst’s First DataBank, and Wolters Kluwer’s LexiComp. In the training and certification market, leaders include Wolters Kluwer’s Learning Digest, Elsevier’s HESI, but also Ascend Learning and Pearson.
Global Medical Edition 2021-2025 provides detailed insights into the medical and healthcare publishing market segmented by delivery medium: journals, books, online content, summary and indexing (A&I) and other activities (audio, video and CD-ROM) . It analyzes trends impacting the industry and forecasts the market growth to 2025. The report includes an in-depth review of top 10 medical publishers.
About Simba Information:
Simba Information is widely recognized as the authority on market intelligence in the media and publishing industries. Its vast network of information provides top-quality, independent perspectives on the people, events and alliances that shape the industry. Simba regularly assists clients and the press in analyzing the publishing and media industry. follow us on Twitter and LinkedIn.
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Dan Strempel
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SOURCE Information Simba
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