The Record Industry Association of America (RIAA) reported that vinyl album sales in the first half of 2021 rose 94% in the United States. Meanwhile, a survey by MRC Data shows that Gen Z consumers buy more vinyl records than millennials.
According to the RIAA’s mid-year report, overall vinyl revenue reached $ 467 million, while CD revenue rose 44% to $ 205 million. Both numbers represent an increase in sales for 2020, but the comparison is slightly off balance due to the many physical record store closings due to the lockdown. The Record Store Day, which is often a sales driver, was also postponed to 2020 and instead took place as three separate virtual events.
Although CD sales have increased, according to the RIAA the numbers are still 19% lower than in the first half of 2019. CDs made up over 30% of physical revenue in the first half of 2021, while vinyl made up more than both. third of physical sales. format recipes.
MRC Data, meanwhile, interviewed 4,041 people over the age of 13 in its new study. Over the course of two weeks, the data company questioned their listening habits and their music purchases. 15 percent of Gen Z respondents said they bought vinyl albums in the past 12 months, while 11 percent of millennials said they bought vinyl in the same time period, reports Mixmag.
The same study found that 28% of Gen Z consumers discover new music through video games. This follows Fortnite, Roblox and Minecraft venture into virtual music concerts, and Rockstar’s Grand Theft Auto featuring DJs such as Moodymann, Flying Lotus and The Blessed Madonna in the game.
MRC Data also recently partnered with TikTok to study how the social media platform influences music discovery. Their study found that 75% of users say they discover new artists through TikTok, and 63% hear new music on the app that they’ve never encountered before.