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WWE files new brand for ECW

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What new plans, if any, does WWE have for ECW?

WWE filed a new “ECW” trademark application on November 20 with the USPTO. The description of the brand is interesting, which you can read below:

“The ECW ™ trademark registration is intended to cover categories of computer software, namely software for creating mobile Internet applications and customer interfaces; downloadable mobile applications for streaming audio and video content; downloadable ring tones, graphics and music via a global computer network and wireless devices; decorative fridge magnets; video and computer game tapes, video and computer game discs, video and computer game cassettes, video and computer game cartridges, video and computer game CD-ROMs, video game machines for use with televisions; computer and video game software; motion picture and television films, namely motion pictures in the form of sports entertainment; pre-recorded compact discs, pre-recorded video cassettes, pre-recorded video cassettes, DVDs and pre-recorded audio-recorded audio cassettes, all featuring sports entertainment; interactive video game programs and computer game cartridges; mousepad ; have capable cameras; Sun glasses; sunglasses cases; corrective lenses; and optical cases, namely cases for glasses and sunglasses; cases for mobile phones; walkie-talkies, protective helmets; sports helmets. “

What will WWE do with the ECW brand?

Based on the brand description, WWE is unlikely to file this request to bring ECW back from the dead.

They may, however, seek to make more use of the ECW brand in their console and mobile video games. With WWE 2K22 only around four months away, it’s possible that fans will see a greater presence of the ECW brand in the game to make up for a good chunk of the roster that has been lost due to this year’s releases.

With Rey Mysterio having a 2K showcase in the upcoming game, it would be nice if 2K could explore some of Mysterio’s early games in the US as he fought for the ECW.

Whatever WWE’s plans for the ECW name are, we’ll likely find out in the weeks or months to come.

What do you think of WWE’s filing of a new brand for ECW? Do you think they have any plans for the brand in the near future? Let us know your thoughts by having your say in the comments section below.


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Edited by Genci Papraniku
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